About Keeping Lusty

Miami-based. Authorized distributor. Eighteen years in.

Our story

Keeping Lusty started in 2008, when our founder, Luis Ochoa, moved from Colombia to the U.S. and built a distribution business from nothing: no shortcuts, no borrowed reputation.

We built our name in grooming and haircare. That's where we proved the model: authorized listings, tuned advertising, and reviews earned one customer at a time. Eighteen years later we're the authorized U.S. distributor for H14, JRL, and Oli-G, selling on Amazon, Walmart, eBay, Target, and direct, right here.

What we carry, and where we're headed

Grooming and haircare is our proven catalog, not our ceiling. The same import, compliance, listing, and marketing machinery works for skincare, body care, cosmetics, and wellness, and that's the direction we're opening next.

• H14: men's luxury hair styling and grooming.
• JRL: professional-grade clippers, trimmers, and barber tools.
• Oli-G: professional haircare and treatment, for every hair type.

How we work

We handle the import, the listings, the marketing, and the marketplace mechanics that most brands lose a year and a lot of money learning. Customer service runs bilingual, English and Spanish, and we ship across the U.S. and internationally.

Looking to distribute with us?

If you make a beauty or personal care product, grooming, haircare, skincare, body care, or cosmetics, and you're ready for real U.S. market access, see how we work with brands on our Distribution page.